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FormosaMBA 傷心咖啡店 • 查看主题 - Prep T2-23

Prep T2-23

邏輯思維的訓練,考試戰場上的對決

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Prep T2-23

帖子kaijen » 2007-09-23 17:33

Test2-23. (28303-!-item-!-188;#058&003943)

A product that represents a clear technological advance over competing products can generally command a high price. Because technological advances tend to be quickly surpassed and companies want to make large profits while they still can, many companies charge the maximum possible price for such a product. But large profits on the new product will give competitors a strong incentive to quickly match the new product's capabilities. Consequently, the strategy to maximize overall profit from a new product is to charge less than the greatest possible price.

In the argument above, the two portions in boldface play which of the following roles?

(A) The first is a consideration that has been raised to argue that a certain strategy is counterproductive; the second presents that strategy.
(B) The first is a consideration raised to support the strategy that the argument recommends; the second presents that strategy.
(C) The first is a consideration raised to explain the appeal of a certain strategy; the second presents that strategy.
(D) The first is an assumption, rejected by the argument, that has been used to justify a course of action; the second presents that course of action.
(E) The first is a consideration that has been used to justify pursuing a goal that the argument rejects; the second presents a course of action that has been adopted in pursuit of that goal.

Ans: (C)
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帖子kaijen » 2007-09-23 17:37

不懂為什麼要選(C)?
第一個黑體是 要以最高的價格收費
第二個黑體是 要以低於最高的價格收費
argument結論是贊成後者
答案(C)的後半段怎麼看都不會對呀?
因為這是兩個完全不同的策略 (C)卻把兩者混為一談
我選(E)
Kevin Wang
Candidate for MBA, Class of 2011
Duke University, The Fuqua School of Business
kaijen.wang@fuqua.duke.edu
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帖子lucyyeh » 2007-09-23 20:20

我覺得這一題很會騙人,我做這題是由文章的思路來看的,
注意第二段的黑體字寫了 "Consequently," 這就是要下結論囉...所以前面都是說明
然後又看到主詞"the strategy" ... 所以D, E就不要選了 ,當然A, B也是與論述不符合
所以只能選C
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帖子kaijen » 2007-09-23 20:50

lucyyeh \$m[1]:我覺得這一題很會騙人,我做這題是由文章的思路來看的,
注意第二段的黑體字寫了 "Consequently," 這就是要下結論囉...所以前面都是說明
然後又看到主詞"the strategy" ... 所以D, E就不要選了 ,當然A, B也是與論述不符合
所以只能選C


我只是覺得很奇怪 就我對題目的解讀 是有兩個strategies
第一個黑體是 要以最高的價格收費
第二個黑體是 要以低於最高的價格收費

但是答案 (C) The first is a consideration raised to explain the appeal of a certain strategy; the second presents that strategy.
怎麼看都在討論同一個strategy 所以我才一直選不下去
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帖子lucyyeh » 2007-09-23 21:43

我做兩遍都跟你有同感,可是如果你看其他選項長的怪怪的話,要不要回去試著解讀一下正確的C呢?
C 選的前半段我想應該沒爭議
a certain strategy看起來沒講哪個strategy, 後面that strategy一定是指前面的a certain strategy
strategy到底是指什麼呢? ? ?
結論就是黑體字的the strategy to maximize overall profit from a new product
嚴格講起來,這樣講也沒錯阿
都是要"利潤最大化"的策略

當然,如果你有讀過行銷學,可能會知道,這就是所謂的"吸脂策略"....不知不覺的就受到書本的影響了.....

我把我覺得其他選項錯的地方分享一下吧,參考參考

(A) The first is a consideration that has been raised to argue that a certain strategy is counterproductive(沒這回事); the second presents that strategy.
(B) The first is a consideration raised to support(不支持) the strategy that the argument recommends; the second presents that strategy.
(C) The first is a consideration raised to explain the appeal of a certain strategy; the second presents that strategy.
(D) The first is an assumption, rejected by the argument, that has been used to justify a course of action; the second presents that course of action (not that action).
(E) The first is a consideration that has been used to justify pursuing a goal that the argument rejects(此論證並沒有reject利潤最大化的goal); the second presents a course of action that has been adopted in pursuit of that goal.
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帖子chikm » 2007-09-27 20:09

A product that represents a clear technological advance over competing products can generally command a high price. Because technological advances tend to be quickly surpassed and companies want to make large profits while they still can, many companies charge the maximum possible price for such a product. But large profits on the new product will give competitors a strong incentive to quickly match the new product's capabilities. Consequently, the strategy to maximize overall profit from a new product is to charge less than the greatest possible price.

In the argument above, the two portions in boldface play which of the following roles?

(A) The first is a consideration that has been raised to argue that a certain strategy is counterproductive; the second presents that strategy.
(B) The first is a consideration raised to support the strategy that the argument recommends; the second presents that strategy.
(C) The first is a consideration raised to explain the appeal of a certain strategy; the second presents that strategy.
(D) The first is an assumption, rejected by the argument, that has been used to justify a course of action; the second presents that course of action.
(E) The first is a consideration that has been used to justify pursuing a goal that the argument rejects; the second presents a course of action that has been adopted in pursuit of that goal.

Ans: (C)
其實這題在PP破解中好像標錯了
應該是我貼的這樣才對...(是我今天做到題目後用小畫家複製出來的)
雖然我覺得CE好像都還是有些道理
問題出在goal跟strategy的所代表的對象
可以再討論看看
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帖子amazingslim » 2007-11-10 16:38

chikm \$m[1]:A product that represents a clear technological advance over competing products can generally command a high price. Because technological advances tend to be quickly surpassed and companies want to make large profits while they still can, many companies charge the maximum possible price for such a product. But large profits on the new product will give competitors a strong incentive to quickly match the new product's capabilities. Consequently, the strategy to maximize overall profit from a new product is to charge less than the greatest possible price.

In the argument above, the two portions in boldface play which of the following roles?

(C) The first is a consideration raised to explain the appeal of a certain strategy; the second presents that strategy.

(E) The first is a consideration that has been used to justify pursuing a goal that the argument rejects; the second presents a course of action that has been adopted in pursuit of that goal.

Ans: (C)
其實這題在PP破解中好像標錯了
應該是我貼的這樣才對...(是我今天做到題目後用小畫家複製出來的)
雖然我覺得CE好像都還是有些道理
問題出在goal跟strategy的所代表的對象
可以再討論看看

原來是boldface標錯了,這樣看來C就變得合理了
E錯是因為
不論strategy1:charge the maximum possible price
或是strategy2:charge less than the greatest possible price
goal皆為利潤最大化
the argument does not reject the goal
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枝頭盪

帖子chris8888 » 2008-01-20 13:26

A product that represents a clear technological advance over competing products can generally command a high price.
在科技上明顯領先的產品能夠採用高價格
Because technological advances tend to be quickly surpassed and companies want to make large profits while they still can, many companies charge the maximum possible price for such a product.
因為科技的進步往往很快被超過, 公司會想要去賺更多錢盡可能還可以賺的時候, 而公司會收取更高的可能的價格針對某一項產品(說明公司的動機就是要賺更多錢, 提高價位是一種方法 : 與文章要建議的策略不同)
But large profits on the new product will give competitors a strong incentive to quickly match the new product's capabilities.
但是高獲利卻會導致給予競爭者動機去快速的爭奪新產品性能
(否定提高價位可能賺更多的錢)
說是因為過度提高價位會導致策略失效, 所以呢, 提出個策略要降低價位
Consequently, (結果是 ..., 承繼上面的意思)the strategy to maximize overall profit from a new product is to charge less than the greatest possible price.
因此, 來自於新產品去最大化整體收益的策略就是去收取較低於最大可能的價格
(文章主要的論點 -> 一個較低價的策略可以賺更多錢, 文章所建議的策略)

In the argument above, the two portions in boldface play which of the following roles?

(A) The first is a consideration that has been raised to argue that a certain strategy is counterproductive; the second presents that strategy.
第一個考量點是被提出來解釋主張某一種策略是有不良後果的, 第二段說那個策略, 大錯特錯, 反倒是第一個有不良後果, 而不是第二個BF有不良後果. 第二個BF是可以產生獲利的機會
(B) The first is a consideration raised to support the strategy that the argument recommends; the second presents that strategy.
第一個BF是要支持策略, 不對, 第一個講的是提高價位, 策略是要降低價格, 不一樣
(C) The first is a consideration raised to explain the appeal of a certain strategy; the second presents that strategy.
被提出來的First BF是一個考量, 用來解釋某一個策略的訴求(一個策略的訴求就是要以賺錢為目標), 第二段提出那個策略.
可以把the appeal 訴求解釋為要讓高科技產品可以讓公司獲利的最好方法是什麼? 提高價位盡可能撈錢嗎? 還是降低價位減少競爭者的match
(D) The first is an assumption, rejected by the argument, that has been used to justify a course of action; the second presents that course of action.
沒有假設
(E) The first is a consideration that has been used to justify pursuing a goal that the argument rejects; the second presents a course of action that has been adopted in pursuit of that goal.
1. 被使用來合理化文章所反駁的追求目標, 錯
2. 文章針對第一個BF確實後來有But去反駁他, 但是Consequently並沒有要去辯駁這句話的意思, 反倒是提出策略讓公司賺錢. 所以文章並非以駁斥追求的目標當作main idea, 追求的目標一樣就是要賺錢.
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帖子Huang Hsin-Yi » 2008-03-08 11:45

chikm \$m[1]:A product that represents a clear technological advance over competing products can generally command a high price. Because technological advances tend to be quickly surpassed and companies want to make large profits while they still can, many companies charge the maximum possible price for such a product. But large profits on the new product will give competitors a strong incentive to quickly match the new product's capabilities. Consequently, the strategy to maximize overall profit from a new product is to charge less than the greatest possible price.

In the argument above, the two portions in boldface play which of the following roles?

(A) The first is a consideration that has been raised to argue that a certain strategy is counterproductive; the second presents that strategy.
(B) The first is a consideration raised to support the strategy that the argument recommends; the second presents that strategy.
(C) The first is a consideration raised to explain the appeal of a certain strategy; the second presents that strategy.
(D) The first is an assumption, rejected by the argument, that has been used to justify a course of action; the second presents that course of action.
(E) The first is a consideration that has been used to justify pursuing a goal that the argument rejects; the second presents a course of action that has been adopted in pursuit of that goal.

Ans: (C)
其實這題在PP破解中好像標錯了
應該是我貼的這樣才對...(是我今天做到題目後用小畫家複製出來的)
雖然我覺得CE好像都還是有些道理
問題出在goal跟strategy的所代表的對象
可以再討論看看


原來是題目標錯,害我金剛摸不著二丈,謝謝囉!
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