Fei Fei q75

[CUGGYER]

75. Advertisers are often criticized for their unscrupulous manipulation of people’s tastes and wants. There is evidence, however, that some advertisers are motivated by moral as well as financial considerations. A particular publication decided to change its image from being a family newspaper to concentrating one sex and violence, thus appealing to a different readership. Some advertisers withdrew their advertisements from the publication, and this must have been because they morally disapproved of publishing salacious material.
Which one of the following, if true, would most strengthen the argument?
(A) The advertisers switched their advertisements to other family newspapers.
(B) Some advertisers switched from family newspapers to advertise in the changed publication.
(C) The advertisers expected their product sales to increase if they stayed with the changed publication, but to decrease if they withdrew.
(D) People who generally read family newspapers are not likely to buy newspapers that concentrate on sex and violence.
(E) It was expected that the changed publication would appeal principally to those in a different income group.

答案：C
思路：
A. 支持但不是最強
B. advertisers考慮了publication轉變了不同的讀者群，還是financial considerations。
C. 直接舉證說明原因：是為了moral，應為sales會increase if they stayed with the changed publication，但sales會decrease if they withdrew。
D. 無關
E. 無關


我選了A 看了解釋之後 我覺得漫互相矛盾的
他說為了MORAL SALES會上升 (是說從色情書刊撤資嗎)
若他繼續再色情書刊廣告 SLAES會下降 假如他們撤資


按照題議 因為MORAL 跟 FINANCIAL cosideration 並重
但不同讀者群 應該可增加銷售量
所以繼續投資 是考量financial
不投資才識moral consideration不是嗎??

寫這份題目 只有test1寫最順>< 其他都錯好慘唷...

[Pufa]

多讀幾次題目可能就知道囉
你可能漏看了一句：
A particular publication decided to change its image from being a family newspaper to concentrating one sex and violence, thus appealing to a different readership.

A: The advertisers switched their advertisements to other family newspapers.

多了腥羶色可以吸引不同客層，帶如果這些新的客層不是公司的目標顧客呢？
或許這些新的客層會對公司造成反效果而降低公司的收入。

A只說公司會把廣告業務交給其他報紙。，這有兩個可能：
1. 不支持題目的原因：新的客層會對公司造成反效果而降低公司的收入。原因可能是報紙自恃發行量變大而向公司收取更多廣告費；或是新客層對公司商品的反彈（word of mouth）。
2. 支持題目的原因：腥羶色與公司的道德水準不符，故停止與此報紙的廣告業務。