貢獻一篇文章,是在BW上面看到的 :)
http://forums.businessweek.com/bw-bscho ... ing+%3E%3E
Interesting article published in Stanford Magazine at
http://www.virtualreporter.org/main.cfm ... yid=134020 Any thoughts?
"the best international students don't apply to Stanford because they look for more internationally-oriented programs. I can no longer convince my Argentine friends with excellent records to apply to Stanford. Their excuses include: they won't be admitted, it is too expensive for a brand not known in Argentina, and there is a perception of the GSB as a domestic program. "
Does the GSB Really Have an International Scope?
By Carlos Tramutola, Stanford MBA
There is a clear trend in the GSB's class demographics: the percentage of international students is dropping and reached an alarming 23.5%. This is a fact. In this article, I will argue that this is inconsistent with the GSB's mission.
The mission of the GSB is to be the world leading school of business? This means that we want to have the largest impact on the way in which the whole world does business. There are two ways to accomplish this: impacting future business leaders from all around the world, and impacting business leaders who will command worldwide organizations.
The school should then be focused on: (1) bringing the best 360 students from all around the world, and (2) being the best school in teaching how to do business worldwide.
The first is far from happening. Even if Stanford went back to its regular 30% of international students, it would be hypocritical to call it a globally diverse class. The US represents 30% of the world economy and less than 5% of the world population. The imbalance is clear when one considers the composition of the classes: almost 90% are either North Americans (including 3% Canadians and 4% Mexicans) or US permanent residents. I certainly am not implying that students from any one country are better than those from another; I am just arguing that the GSB is not impacting students from all around the world.
Now imagine for a moment that Toyota and Volkswagen, or Ericsson and Nokia, didn't exist. It is all about GM, Ford and American companies doing business worldwide. In that case, it would be enough to bring together the best American students, develop them as leaders and mix them with a few of us in order to have the customer perspectives outside of the US. Then the GSB would have the intended impact on how the world conducts business. But this is not happening either.
Most of the faculty doesn't teach much about business outside the US. And it is not a revelation if I say that over 90% of the case studies are domestic cases. One reason for this may be that North American students are, understandably, more interested in domestic cases. And I don't think there is anything wrong with that. We just need to be clear that we are not accomplishing the GSB's mission.
While for-profit organizations use profit-maximization as a metric of success, non-profit organizations?success is measured by the achievement of their mission. I can assert then that we have a problem: the GSB is not accomplishing its mission. And the trend is in the wrong direction.
Why does this happen? It should be possible to attract students from all around the world and teach with an international scope. After all, top European MBA programs manage to get real international classes (over 85% international students) and even Wharton has 46% international students.
One possible cause is that the GSB's real focus is on American students. If that's the case, we should change the mission statement. And we should also be clear about that when recruiting international students so that they don't get frustrated. Because it is a real frustration for us international students when we arrive and find that Stanford is so domestically focused. Moreover, American students would not benefit from having true global learning.
Another possible explanation: apparently international students don't give back to the school as much as Americans do. It is logical for international students to donate to their own countries. Especially for those of us coming from developing countries where the marginal value of a dollar donated to poor people is many times that of a dollar donated in the US. There may also be a vicious cycle: international students who feel that they didn't receive much from the school (in terms of the global program they were looking for) don't want to give much. Or the best international students don't apply to Stanford because they look for more internationally-oriented programs. I can no longer convince my Argentine friends with excellent records to apply to Stanford. Their excuses include: they won't be admitted, it is too expensive for a brand not known in Argentina, and there is a perception of the GSB as a domestic program. Furthermore, when a non-profit organization takes too much care of its profitable customers, chances are that it is going to miss its end goal.
I can think of two possible solutions: we correct our way or we change our mission. This is a very common human dilemma when actions are not aligned with ideas or values. Human beings can't bear that inconsistency in the long run. We either change the way we act, or change our values. The easy path is to change the values.