[新聞]CEIBS "Growing Business in China - New Opportunities"

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In partnership with the FT.com, CEIBS recently developed an innovative online programme "Growing Business in China - New Opportunities". The online programme will be launched on the FT.com website on Nov 20th, 2006.

CEIBS distinguished Professors will share their knowledge with a worldwide online audience:

* Professor Willem Burgers: "Market Development and Marketing in China"
* Professor Arthur Yeung: "Talent Management in China - Challenges and Opportunities"
* Professor Henri Claude de Bettignies: "Cross Cultural Awareness and Dilemmas for doing business in China"
* Professor Juan Antonio Fernandez: "Leadership for Success in China"
* Professor Xu Xiaonian: "Success and Risks of China's Economy" (online q&a with FT.com audience)

The FT will advertise the programme in each of their five global editions of the FT newspaper on on Nov 20th, 2006. They will also directly market the programme to their online subscribers and to every business school in Asia.

CEIBS is one of just three business schools in the world and is the only business school in Asia to be invited by the FT to develop this type of programme (the others are Columbia and LBS). It is a great honour for CEIBS.