非常高興您分享Duke的實際例子
不過講到行銷強校跟recruitor的關係
小弟個人絕得不一定有直接關聯
應該是JJ與聯合利華的生醫需求特殊
會任用學生跟行銷的學術實力不一定相關
可能是地利或其他因素還有強項
如Duke強項的生醫產業完全是JJ的領域
小弟講個簡單的親身例子
敝校TB也不是什麼行銷強校
您講的JJ跟聯合利華在Duke的狀況在小弟學校TB全部都有一模一樣
拿JJ為例
Foundation Week JJ全程獨家贊助連聯合利華都不敢碰(當然聯合利華也有贊助其他活動及獨立徵才)
JJ每年從TB hire美國本土加駐派各國算算超過應該有超過二十人
去JJ實習的一大票本班上就有JJ產品經理
JJ裡的高階主管群有TB幫
來TB recruit的青一色都是int'l recruiting manager
還會定時來學校PUB跟學生喝酒聊天酒後挖人
剛從畢業趴踢回來才聽到一個班上同學同時拿到BOA美國銀行跟IBM兩份行銷工作
才剛學完的多方negotiation又可以用在salary negotiate了
TB的recruit在學校網站上查的到上百間
比較聽過的可口可樂IBM微軟蘋果股溝甲骨文思科JJ聯合利華講過了P&G麥肯錫小金人MOTO福特GM GE...
且依些高層都有TB幫
這跟行銷幾乎沒有關聯
反而是因為烏托邦式的校風特質
另外就行銷課程而言
簡單拿杜克跟OSU或印地安納比一下就知道OSU跟印地安納在課程豐富度遙遙領先
後兩者都有將行銷結合到價值鍊前後端
從市場前端島到後端生產環環相扣
這點在杜克的排課就幾乎看不到
又印地安納以行銷策略見長結合供應鏈
尤其OSU還結合到前端sales及後端supply chain及manufacturing & operation的品管
杜克行銷concentration只有兩個options剛好就是產品開發跟市場研究
剛好是JJ跟聯合利華所要的
但行銷領域廣泛五花八門如馬禮蘭的digital,MIT的創新IT或CMU的Biotech還有史丹佛跟密西根的IPD整合產品設計
尤其行銷聖殿強校西北還有非營利行銷,餐飲休閒行銷跟運動行銷管理(史丹佛也有)
還有NYU跟UCLA的娛樂行銷...etc
史丹佛跟西北密西根都還有開發中國家行銷還有甚至未開發國家行銷
巴布森跟西北都還有開家族事業行銷
可以參考看看行銷第一西北的行銷課程
所開出的課程少說是杜克的五倍以上
各課程都互有交疊且環環相扣
精細立體疊成行銷管理網絡結合創新與生產以及擴張策略
說實在沒有結合到前端市場業務跟後端不論生產或是供應鍊
行銷很容易淪為紙上談兵
去上班整天跟前後部門吵完架就下班了
但是不可否認杜克在醫療管理產業具備雄厚資源
幾乎各主修都有跟醫療管理扯上關係
這應該也是JJ跟聯合利華這麼愛用杜克的原因
不過還要感謝您不吝指教
[選校]希望大家能給個建議
由 mysmys » 2006-12-16 23:26
行銷強校跟recruiting當然不見得有一定的直接關係
這點我認同
我只是想用直接的例子 給申請者一個概念
相信唸過各校的人 應該可以直接感受到該校的強項
例如所有去華頓華爾街銀行 也該都有來杜克
可是hire 人多少 公司對各校重視的程度 我敢說絕對有差
她們一定比較多
我不了解TB或其他校的狀況
不過行銷課程多少 跟強弱不是這樣比
我認為跟 教學 教授 研究品質 學校聲譽 關係更大
不是誰開的課多就是誰強 芝加哥有的財務的課 我想杜克都有
但你問我 我會說芝加哥的finance不論在研究及名聲
絕對高過duke
至於duke的concentration今年才剛開始 為何只有兩個 下面有學校的說明 就像選finance的人 就應該包含所有的財務基本 而不會再分IB, valuation, investment...bababba
anyway我說的是我聽到 看到 與其他學校學生交流
及就業面跟學校強項 等等聲譽
還有businessweek的單項排名 及美國申請者論壇上的說法
top mba想唸marketing不去西北 選其它學校 杜克應該前幾名的首選
所以我的看法是 有時候其他學校的情況
並非從網站上的課程 就可論定好或壞 為有唸過該校的學生最清楚
可以多跟該校學生交流 就可知道學校在哪方面較好
或許我們marketing主修的同學應該更清楚
我是往財務的方向
不過還是感謝大衛的指教 讓我有機會談談duke
duke在美國marketing是相當有名 實在不是普普之流
我並非想要為學校辯護 只是差距太大
如果是其他像創業 我根本就認為是普通到不行
下面是學一些資料
請你參考看看囉
http://faculty.fuqua.duke.edu/areas/marketing/
http://mbaa.fuqua.duke.edu/mktgclub/academics.html
The fundamental role of marketing is stewardship of the customer asset and managing the firm's brand equity, requiring the mastery of three key skills:
Identifying where value can be created by capturing and understanding the voice of the customer;
Delivering value to customers and thus managing the firm's brand equity via the tools available to a marketing manager -- e.g., the traditional 4 P’s of product, price, place, and promotion.
Managing the customer and brand asset by choosing and managing the firm's relationships with its customers, channel members, suppliers, and competitors
Capturing and Understanding the Voice of the Customer. The marketing faculty recommends that first-year students begin with skill 1 above, taking one or both of the 300-level electives aimed at capturing and understanding the voice of the customer: Market Intelligence (MARKETNG 361), a required course for the marketing concentration, considers how to plan, collect, and interpret market research. Consumer Behavior (MARKETNG 362) will provide the tools and frameworks for capturing the current and future needs of current and potential customers.
Delivering Value. Most of our marketing electives are aimed at skill 2 -- delivering value to the customers by managing the "4 P’s" of product, price, place, and promotion. There are two ways we offer this material. First, we have courses that develop all four of these skills in specific contexts: Product Management (MARKETNG 460) and Marketing of High Technology (MARKETNG 463) and Health Care Marketing (HLTMGMT 491). We advise taking at least one of these courses early in your program. Second, we offer courses that concentrate on one of the four P's. For example, The Strategy and Tactics of Pricing (MARKETNG 469) focuses on "price," and Marketing Communications Management (MARKETNG 461) focuses specifically on "promotion."
Choosing and Managing Relationships of the Firm with Customers, Channel Members, Suppliers, and Competitors. Second year students should learn skill 3 above – choosing and managing relationships of the firm with its customers, channel members, suppliers, and competitors -- via courses in Customer Relationship Management (MARKETNG 464) and Marketing Strategy (MARKETNG 468). Both courses are integrative in their orientation. Hence, students should come to these courses with at least one course in skills 1 and 2.
The Marketing Practicum (MARKETNG 490) is an integrative, capstone experience that draws on all three sets of skills and is offered to 2nd year students in terms 3 and 4.
Coursework
Concentration Option 1: Product Management
This concentration is designed for students pursuing careers in product management in packaged goods, consumer durables, business-to-business settings, high tech markets, pharmaceuticals, and services.
Required marketing electives:
MARKETNG 361 - Market Intelligence
MARKETNG 460 - Product Management
Select two of the following marketing electives:
[We strongly recommend Consumer Behavior as a foundational course, but offer the flexibility to customize your set of electives depending on the relative importance of industry context and specific marketing activities for your job/industry setting of interest.]
HLTHMGMT 491 - Health Care Marketing
MARKETNG 362 - Consumer Behavior
MARKETNG 461 - Marketing Communications Management
MARKETNG 463 - Marketing of High Technology
MARKETNG 464 - Customer Relationship Management
MARKETNG 469 - Strategy and Tactics of Pricing
[In addition to selecting from these electives, we strongly recommend Marketing Strategy (MARKETNG 468) as a capstone course, along with the Marketing Practicum (MARKETNG 490) as an experiential learning opportunity.]
And two of the following non-marketing electives:
ACCOUNTG 341 - Managerial Accounting
DECISION 312 - Decision Models
DECISION 411 - Forecasting
FINANCE 351 - Corporate Finance
MANAGEMT 421 - Dynamics of Bargaining
MANAGEMT 422 - Power and Politics
MANAGEMT 423 - Leadership
MGRECON 431 - Competitive Analysis
OPERATNS 471 - Operations Strategy
OPERATNS 476 - Distribution/Supply Chain Management
Concentration Option 2: Market Analysis and Strategy
This concentration is designed for students pursuing careers in marketing strategy, consulting, corporate strategy, general management, and sales.
Required marketing electives:
MARKETNG 361 - Market Intelligence
MARKETNG 468 - Marketing Strategy
Select two of the following marketing electives:
HLTHMGMT 491 Health Care Marketing
MARKETNG 362 Consumer Behavior
MARKETNG 460 Product Management
MARKETNG 461 Marketing Communications Management
MARKETNG 463 Marketing of High Technology
MARKETNG 464 Customer Relationship Management
MARKETNG 469 Strategy and Tactics of Pricing
MARKETNG 490 Marketing Practicum
And two of the following non-marketing electives:
ACCOUNTG 341 Managerial Accounting
ACCOUNTG 442 Valuation and Fundamental Analysis
DECISION 312 Decision Models
DECISION 410 Decision Analysis
DECISION 411 Forecasting
FINANCE 351 Corporate Finance
FINANCE 455 Corporate Restructuring
MGRECON 431 Competitive Analysis
MGRECON 491 Data Mining
OPERATNS 471 Operations Strategy
OPERATNS 472 Service Operations Management
OPERATNS 476 Distribution/Supply Chain Management
STRATEGY 338 Strategic Models and Business Dynamics
Dual Marketing Concentration Option
Students wishing to obtain a double concentration in Marketing are required 1) take a minimum of seven marketing electives, 2) of which one must be MARKETNG 362 - Consumer Behavior, and 3) take at least three non-marketing electives that satisfy the two marketing concentration options.
Recommended electives by career path
In order to customize the Marketing concentration, we suggest below a set of electives according to the student’s planned career path. These courses are not substitutes for the concentration coursework.
Brand or Product Management
Strongly recommended electives
ACCOUNTG 341 - Managerial Accounting
DECISION 312 - Decision Models
MARKETNG 361 - Market Intelligence
MARKETNG 362 - Consumer Behavior
MARKETNG 460 - Product Management
MARKETNG 461 - Marketing Communications Management
MARKETNG 468 - Marketing Strategy
MARKETNG 469 - Strategy and Tactics of Pricing
OPERATNS 476 - Distribution/Supply Chain Management
Other suggested electives
DECISION 411 - Forecasting
HLTHMGMT 491 - Health Care Marketing
MARKETNG 463 - Marketing of High Technology
MARKETNG 464 - Customer Relationship Management
MARKETNG 490 - Marketing Practicum
MGRECON 431 - Competitive Analysis
Customer Relationship Management
Strongly recommended electives
ACCOUNTG 341 - Managerial Accounting
DECISION 312 - Decision Models
MARKETNG 361 - Market Intelligence
MARKETNG 362 - Consumer Behavior
MARKETNG 461 - Marketing Communications Management
MARKETNG 469 - Strategy and Tactics of Pricing
MARKETNG 464 - Customer Relationship Management
MARKETNG 468 - Marketing Strategy
MARKETNG 490 - Marketing Practicum (CRM-specific projects)
OPERATNS 472 - Service Operations Management
Other suggested electives
DECISION 411 - Forecasting
MARKETNG 460 - Product Management
MGRECON 491 - Data Mining
Consumer Services Management
Strongly recommended electives
ACCOUNTG 341 - Managerial Accounting
DECISION 312 - Decision Models
MARKETNG 361 - Market Intelligence
MARKETNG 362 - Consumer Behavior
MARKETNG 461 - Marketing Communications Management
MARKETNG 464 - Customer Relationship Management
MARKETNG 468 - Marketing Strategy
MARKETNG 469 - Strategy and Tactics of Pricing
Other suggested electives
DECISION 411 - Forecasting
MANAGEMT421 - Dynamics of Bargaining
MARKETNG 460 - Product Management
MARKETNG 490 - Marketing Practicum
MGRECON 431 - Competitive Analysis
Business-to-Business
Strongly recommended electives
ACCOUNTG 341 - Managerial Accounting
DECISION 312 - Decision Models
MARKETNG 361 - Market Intelligence
MARKETNG 362 - Consumer Behavior
MARKETNG 463 - Marketing of High Technology
MARKETNG 468 - Marketing Strategy
MARKETNG 469 - Strategy and Tactics of Pricing
OPERATNS 476 - Distribution/Supply Chain Management
Other suggested electives
DECISION 411 - Forecasting
MANAGEMT 421 - Dynamics of Bargaining
MARKETNG 460 - Product Management
MARKETNG 464 - Customer Relationship Management
MARKETNG 490 - Marketing Practicum
MGRECON 431 - Competitive Analysis
Marketing Consulting
Strongly recommended electives
ACCOUNTG 341 - Managerial Accounting
DECISION 312 - Decision Models
DECISION 411 - Forecasting
MARKETNG 361 - Market Intelligence
MARKETNG 460 - Product Management
MARKETNG 468 - Marketing Strategy
MARKETNG 469 - Strategy and Tactics of Pricing
MARKETNG 490 - Marketing Practicum
MGRECON 431 - Competitive Analysis
OPERATNS 476 - Distribution/Supply Chain Management
Other recommended electives
ACCOUNTG 441 - Financial Statement Analysis
ACCOUNTG 442 - Valuation & Fundamental Analysis
FINANCE 455/LAW 324 - Corporate Restructuring
MARKETNG 362 - Consumer Behavior
MARKETNG 463 - Marketing of High Technology
MARKETNG 464 - Customer Relationship Management
OPERATNS 472 - Service Operations Management
STRATEGY 338 - Strategic Modeling and Business Dynamics
Duke Marketing Faculty #1 in Total Awards
School # Of Current Faculty 2005 / Total # of Best Paper Awards 1997- 2004*
Duke 17 / 11
Wharton 25 / 7
Columbia 17 /5
Florida 14 /5
USC 17 /5
Northwestern 19 /5
UCLA 13 /5
NYU 21 /4
Stanford 9 /4
UNC 15 /4
Berkeley 11 /2
Maryland 12 /2
Harvard 15 /2
Dartmouth 8 /2
Yale 7 /2
Minnesota 17 /2
Michigan 22 /1
Wisconsin 10 /1
MIT 9 /1
Cornell 10 /1
*Paper awards include O'Dell, Green, Maynard, MSI/Root, Sheth/JM, Bass Dissertation, Little Award, JCR, Ferber, and Sheth/ACR. Totals credit school with winnning 1 award if 1 or more coauthors from that school on paper
Duke Marketing Faculty #1 in Total Awards
School # Of Current Faculty 2005 Awards Per Capita
Duke 17 0.65
Stanford 9 0.44
UCLA 13 0.38
Florida 14 0.36
Columbia 17 0.29
USC 17 0.29
Yale 7 0.29
Wharton 25 0.28
UNC 15 0.27
Northwestern 19 0.26
Dartmouth 8 0.25
NYU 21 0.19
Berkeley 11 0.18
Maryland 12 0.17
Harvard 15 0.13
Minnesota 17 0.12
MIT 9 0.11
Cornell 10 0.10
Wisconsin 10 0.10
Michigan 22 0.05
*Paper awards include O'Dell, Green, Maynard, MSI/Root, Sheth/JM, Bass Dissertation, Little Award, JCR, Ferber, and Sheth/ACR. Totals credit school with winnning 1 award if 1 or more coauthors from that school on paper
這點我認同
我只是想用直接的例子 給申請者一個概念
相信唸過各校的人 應該可以直接感受到該校的強項
例如所有去華頓華爾街銀行 也該都有來杜克
可是hire 人多少 公司對各校重視的程度 我敢說絕對有差
她們一定比較多
我不了解TB或其他校的狀況
不過行銷課程多少 跟強弱不是這樣比
我認為跟 教學 教授 研究品質 學校聲譽 關係更大
不是誰開的課多就是誰強 芝加哥有的財務的課 我想杜克都有
但你問我 我會說芝加哥的finance不論在研究及名聲
絕對高過duke
至於duke的concentration今年才剛開始 為何只有兩個 下面有學校的說明 就像選finance的人 就應該包含所有的財務基本 而不會再分IB, valuation, investment...bababba
anyway我說的是我聽到 看到 與其他學校學生交流
及就業面跟學校強項 等等聲譽
還有businessweek的單項排名 及美國申請者論壇上的說法
top mba想唸marketing不去西北 選其它學校 杜克應該前幾名的首選
所以我的看法是 有時候其他學校的情況
並非從網站上的課程 就可論定好或壞 為有唸過該校的學生最清楚
可以多跟該校學生交流 就可知道學校在哪方面較好
或許我們marketing主修的同學應該更清楚
我是往財務的方向
不過還是感謝大衛的指教 讓我有機會談談duke
duke在美國marketing是相當有名 實在不是普普之流
我並非想要為學校辯護 只是差距太大
如果是其他像創業 我根本就認為是普通到不行
下面是學一些資料
請你參考看看囉
http://faculty.fuqua.duke.edu/areas/marketing/
http://mbaa.fuqua.duke.edu/mktgclub/academics.html
The fundamental role of marketing is stewardship of the customer asset and managing the firm's brand equity, requiring the mastery of three key skills:
Identifying where value can be created by capturing and understanding the voice of the customer;
Delivering value to customers and thus managing the firm's brand equity via the tools available to a marketing manager -- e.g., the traditional 4 P’s of product, price, place, and promotion.
Managing the customer and brand asset by choosing and managing the firm's relationships with its customers, channel members, suppliers, and competitors
Capturing and Understanding the Voice of the Customer. The marketing faculty recommends that first-year students begin with skill 1 above, taking one or both of the 300-level electives aimed at capturing and understanding the voice of the customer: Market Intelligence (MARKETNG 361), a required course for the marketing concentration, considers how to plan, collect, and interpret market research. Consumer Behavior (MARKETNG 362) will provide the tools and frameworks for capturing the current and future needs of current and potential customers.
Delivering Value. Most of our marketing electives are aimed at skill 2 -- delivering value to the customers by managing the "4 P’s" of product, price, place, and promotion. There are two ways we offer this material. First, we have courses that develop all four of these skills in specific contexts: Product Management (MARKETNG 460) and Marketing of High Technology (MARKETNG 463) and Health Care Marketing (HLTMGMT 491). We advise taking at least one of these courses early in your program. Second, we offer courses that concentrate on one of the four P's. For example, The Strategy and Tactics of Pricing (MARKETNG 469) focuses on "price," and Marketing Communications Management (MARKETNG 461) focuses specifically on "promotion."
Choosing and Managing Relationships of the Firm with Customers, Channel Members, Suppliers, and Competitors. Second year students should learn skill 3 above – choosing and managing relationships of the firm with its customers, channel members, suppliers, and competitors -- via courses in Customer Relationship Management (MARKETNG 464) and Marketing Strategy (MARKETNG 468). Both courses are integrative in their orientation. Hence, students should come to these courses with at least one course in skills 1 and 2.
The Marketing Practicum (MARKETNG 490) is an integrative, capstone experience that draws on all three sets of skills and is offered to 2nd year students in terms 3 and 4.
Coursework
Concentration Option 1: Product Management
This concentration is designed for students pursuing careers in product management in packaged goods, consumer durables, business-to-business settings, high tech markets, pharmaceuticals, and services.
Required marketing electives:
MARKETNG 361 - Market Intelligence
MARKETNG 460 - Product Management
Select two of the following marketing electives:
[We strongly recommend Consumer Behavior as a foundational course, but offer the flexibility to customize your set of electives depending on the relative importance of industry context and specific marketing activities for your job/industry setting of interest.]
HLTHMGMT 491 - Health Care Marketing
MARKETNG 362 - Consumer Behavior
MARKETNG 461 - Marketing Communications Management
MARKETNG 463 - Marketing of High Technology
MARKETNG 464 - Customer Relationship Management
MARKETNG 469 - Strategy and Tactics of Pricing
[In addition to selecting from these electives, we strongly recommend Marketing Strategy (MARKETNG 468) as a capstone course, along with the Marketing Practicum (MARKETNG 490) as an experiential learning opportunity.]
And two of the following non-marketing electives:
ACCOUNTG 341 - Managerial Accounting
DECISION 312 - Decision Models
DECISION 411 - Forecasting
FINANCE 351 - Corporate Finance
MANAGEMT 421 - Dynamics of Bargaining
MANAGEMT 422 - Power and Politics
MANAGEMT 423 - Leadership
MGRECON 431 - Competitive Analysis
OPERATNS 471 - Operations Strategy
OPERATNS 476 - Distribution/Supply Chain Management
Concentration Option 2: Market Analysis and Strategy
This concentration is designed for students pursuing careers in marketing strategy, consulting, corporate strategy, general management, and sales.
Required marketing electives:
MARKETNG 361 - Market Intelligence
MARKETNG 468 - Marketing Strategy
Select two of the following marketing electives:
HLTHMGMT 491 Health Care Marketing
MARKETNG 362 Consumer Behavior
MARKETNG 460 Product Management
MARKETNG 461 Marketing Communications Management
MARKETNG 463 Marketing of High Technology
MARKETNG 464 Customer Relationship Management
MARKETNG 469 Strategy and Tactics of Pricing
MARKETNG 490 Marketing Practicum
And two of the following non-marketing electives:
ACCOUNTG 341 Managerial Accounting
ACCOUNTG 442 Valuation and Fundamental Analysis
DECISION 312 Decision Models
DECISION 410 Decision Analysis
DECISION 411 Forecasting
FINANCE 351 Corporate Finance
FINANCE 455 Corporate Restructuring
MGRECON 431 Competitive Analysis
MGRECON 491 Data Mining
OPERATNS 471 Operations Strategy
OPERATNS 472 Service Operations Management
OPERATNS 476 Distribution/Supply Chain Management
STRATEGY 338 Strategic Models and Business Dynamics
Dual Marketing Concentration Option
Students wishing to obtain a double concentration in Marketing are required 1) take a minimum of seven marketing electives, 2) of which one must be MARKETNG 362 - Consumer Behavior, and 3) take at least three non-marketing electives that satisfy the two marketing concentration options.
Recommended electives by career path
In order to customize the Marketing concentration, we suggest below a set of electives according to the student’s planned career path. These courses are not substitutes for the concentration coursework.
Brand or Product Management
Strongly recommended electives
ACCOUNTG 341 - Managerial Accounting
DECISION 312 - Decision Models
MARKETNG 361 - Market Intelligence
MARKETNG 362 - Consumer Behavior
MARKETNG 460 - Product Management
MARKETNG 461 - Marketing Communications Management
MARKETNG 468 - Marketing Strategy
MARKETNG 469 - Strategy and Tactics of Pricing
OPERATNS 476 - Distribution/Supply Chain Management
Other suggested electives
DECISION 411 - Forecasting
HLTHMGMT 491 - Health Care Marketing
MARKETNG 463 - Marketing of High Technology
MARKETNG 464 - Customer Relationship Management
MARKETNG 490 - Marketing Practicum
MGRECON 431 - Competitive Analysis
Customer Relationship Management
Strongly recommended electives
ACCOUNTG 341 - Managerial Accounting
DECISION 312 - Decision Models
MARKETNG 361 - Market Intelligence
MARKETNG 362 - Consumer Behavior
MARKETNG 461 - Marketing Communications Management
MARKETNG 469 - Strategy and Tactics of Pricing
MARKETNG 464 - Customer Relationship Management
MARKETNG 468 - Marketing Strategy
MARKETNG 490 - Marketing Practicum (CRM-specific projects)
OPERATNS 472 - Service Operations Management
Other suggested electives
DECISION 411 - Forecasting
MARKETNG 460 - Product Management
MGRECON 491 - Data Mining
Consumer Services Management
Strongly recommended electives
ACCOUNTG 341 - Managerial Accounting
DECISION 312 - Decision Models
MARKETNG 361 - Market Intelligence
MARKETNG 362 - Consumer Behavior
MARKETNG 461 - Marketing Communications Management
MARKETNG 464 - Customer Relationship Management
MARKETNG 468 - Marketing Strategy
MARKETNG 469 - Strategy and Tactics of Pricing
Other suggested electives
DECISION 411 - Forecasting
MANAGEMT421 - Dynamics of Bargaining
MARKETNG 460 - Product Management
MARKETNG 490 - Marketing Practicum
MGRECON 431 - Competitive Analysis
Business-to-Business
Strongly recommended electives
ACCOUNTG 341 - Managerial Accounting
DECISION 312 - Decision Models
MARKETNG 361 - Market Intelligence
MARKETNG 362 - Consumer Behavior
MARKETNG 463 - Marketing of High Technology
MARKETNG 468 - Marketing Strategy
MARKETNG 469 - Strategy and Tactics of Pricing
OPERATNS 476 - Distribution/Supply Chain Management
Other suggested electives
DECISION 411 - Forecasting
MANAGEMT 421 - Dynamics of Bargaining
MARKETNG 460 - Product Management
MARKETNG 464 - Customer Relationship Management
MARKETNG 490 - Marketing Practicum
MGRECON 431 - Competitive Analysis
Marketing Consulting
Strongly recommended electives
ACCOUNTG 341 - Managerial Accounting
DECISION 312 - Decision Models
DECISION 411 - Forecasting
MARKETNG 361 - Market Intelligence
MARKETNG 460 - Product Management
MARKETNG 468 - Marketing Strategy
MARKETNG 469 - Strategy and Tactics of Pricing
MARKETNG 490 - Marketing Practicum
MGRECON 431 - Competitive Analysis
OPERATNS 476 - Distribution/Supply Chain Management
Other recommended electives
ACCOUNTG 441 - Financial Statement Analysis
ACCOUNTG 442 - Valuation & Fundamental Analysis
FINANCE 455/LAW 324 - Corporate Restructuring
MARKETNG 362 - Consumer Behavior
MARKETNG 463 - Marketing of High Technology
MARKETNG 464 - Customer Relationship Management
OPERATNS 472 - Service Operations Management
STRATEGY 338 - Strategic Modeling and Business Dynamics
Duke Marketing Faculty #1 in Total Awards
School # Of Current Faculty 2005 / Total # of Best Paper Awards 1997- 2004*
Duke 17 / 11
Wharton 25 / 7
Columbia 17 /5
Florida 14 /5
USC 17 /5
Northwestern 19 /5
UCLA 13 /5
NYU 21 /4
Stanford 9 /4
UNC 15 /4
Berkeley 11 /2
Maryland 12 /2
Harvard 15 /2
Dartmouth 8 /2
Yale 7 /2
Minnesota 17 /2
Michigan 22 /1
Wisconsin 10 /1
MIT 9 /1
Cornell 10 /1
*Paper awards include O'Dell, Green, Maynard, MSI/Root, Sheth/JM, Bass Dissertation, Little Award, JCR, Ferber, and Sheth/ACR. Totals credit school with winnning 1 award if 1 or more coauthors from that school on paper
Duke Marketing Faculty #1 in Total Awards
School # Of Current Faculty 2005 Awards Per Capita
Duke 17 0.65
Stanford 9 0.44
UCLA 13 0.38
Florida 14 0.36
Columbia 17 0.29
USC 17 0.29
Yale 7 0.29
Wharton 25 0.28
UNC 15 0.27
Northwestern 19 0.26
Dartmouth 8 0.25
NYU 21 0.19
Berkeley 11 0.18
Maryland 12 0.17
Harvard 15 0.13
Minnesota 17 0.12
MIT 9 0.11
Cornell 10 0.10
Wisconsin 10 0.10
Michigan 22 0.05
*Paper awards include O'Dell, Green, Maynard, MSI/Root, Sheth/JM, Bass Dissertation, Little Award, JCR, Ferber, and Sheth/ACR. Totals credit school with winnning 1 award if 1 or more coauthors from that school on paper
- mysmys
- 新手會員
- 帖子: 6
- 注册: 2006-12-15 19:06
由 davidlee0222 » 2006-12-17 11:27
很高興遇到可以詳細討論課程的高手
學校聲譽當然絕非空穴來風
但這些長久累積來聲譽的來源
都是由課程編排的完整性與品質而來
必須要先知道課程編排邏輯與完整度
才會是課程整體品質的評斷基礎
聲譽也才會這樣而來
而不是以訛傳訛
其他如師資與軟硬體設備都是課程品質的一部份
當然杜克有絕對的實力不容置疑
您所貼出的資料就是小弟了解課程的基準
這些都在學校網站上的currirulum資料
可以仔細看到這些資料看起來很豐富
仔細算算重複的課程去掉
剩下行銷選修大概只有十門左右
鎖定在市場到供應鏈的前端就結束
是九零年代古典行銷全盛排程
但沒有到業務實戰與後端生產品質
這點可以比對一下OSU的行銷課程
就會知道為何小弟以為OSU的行銷管理更形完善全面
小弟與OSU也素無瓜葛
只是研究課程時完全被震退三步發現Dean是妖怪
OSU除了將古典行銷升級實際將行銷連結到前端的業務實戰與談判
再貫連到後端除了將供應鍊與物流分開研究外(幾乎只有OSU這樣細分)
還完整結合到以市場出發的生產與品質管理
從前到後環環相扣成為一個完整的立體行銷管理
並以團隊領導貫串
所貼出這麼長的課程資料看起來很震孽
事實上只有Required的Marketing Elective需要看
其他後面的strongly recommended都只是一般管理會選到的課程
這些各校都有也是MBA的必需
是sunk cost沉默成本
對整體行銷資源的豐富度並無影響
可以仔細看的是一開始的行銷解說
講到傳統4P是大學教過的基本
有一門顯然是重點課叫Market Intelligence
不過可以去看一下其他學校
對市場研究有各種面向與模型
相較於杜克只有這門就顯的廣泛卻相形薄弱
但杜克有以消費者行為這們根本學問學起
就知道聲譽是從這門基礎而來
絕大多數的學校並沒有從消費者端的心理層面基礎研究起
講實話若連消費者心裡在想什麼都不了解
要講什麼行銷還是市場分析都是空談
小弟個人絕得杜克的行銷是強在這裡
值得留意的是杜克的產品開發鎖定在生醫相關相當精確
該有的都有也沒有廢課
pricing獨立一門幾乎強校都有但絕對有固樁打下行銷地基
CRM顧客關係管理也幾乎是行銷必修
再來就剩策略跟科技行銷
再來有提到一個傳播面向的行銷傳播也是一門強項
是有將行銷跟媒體結合
西北所提出的IMC整合行銷傳播就是這門課的旗鑑全方位整合
算完這幾門
杜克就差不多分析完了
其他都是重複或minor課程
比較值得highlight的就是幾乎每個必修都有醫療
是杜克的超強資源
看完這些課程以後懂整體行銷的高手們就會知道杜克是走傳統古典行銷路線
結合醫療產業的雄厚資源
這也是小弟在前三篇所提出的淺見緣由
但可以去看一下印地安納或是達噸
就會知道這兩間學校還有多行銷的財務控管與評估
尤其達頓也有往傳播方向進行且量化基礎穩固
UCLA的行銷也相形完整且課程出現關節重疊
這點在杜克就比較沒有看到關節重點有不同面向切入的立體現象
非常高興與mysmys高手交流
這樣的討論應該對站上行銷走向的朋友有一些貢獻
學校聲譽當然絕非空穴來風
但這些長久累積來聲譽的來源
都是由課程編排的完整性與品質而來
必須要先知道課程編排邏輯與完整度
才會是課程整體品質的評斷基礎
聲譽也才會這樣而來
而不是以訛傳訛
其他如師資與軟硬體設備都是課程品質的一部份
當然杜克有絕對的實力不容置疑
您所貼出的資料就是小弟了解課程的基準
這些都在學校網站上的currirulum資料
可以仔細看到這些資料看起來很豐富
仔細算算重複的課程去掉
剩下行銷選修大概只有十門左右
鎖定在市場到供應鏈的前端就結束
是九零年代古典行銷全盛排程
但沒有到業務實戰與後端生產品質
這點可以比對一下OSU的行銷課程
就會知道為何小弟以為OSU的行銷管理更形完善全面
小弟與OSU也素無瓜葛
只是研究課程時完全被震退三步發現Dean是妖怪
OSU除了將古典行銷升級實際將行銷連結到前端的業務實戰與談判
再貫連到後端除了將供應鍊與物流分開研究外(幾乎只有OSU這樣細分)
還完整結合到以市場出發的生產與品質管理
從前到後環環相扣成為一個完整的立體行銷管理
並以團隊領導貫串
所貼出這麼長的課程資料看起來很震孽
事實上只有Required的Marketing Elective需要看
其他後面的strongly recommended都只是一般管理會選到的課程
這些各校都有也是MBA的必需
是sunk cost沉默成本
對整體行銷資源的豐富度並無影響
可以仔細看的是一開始的行銷解說
講到傳統4P是大學教過的基本
有一門顯然是重點課叫Market Intelligence
不過可以去看一下其他學校
對市場研究有各種面向與模型
相較於杜克只有這門就顯的廣泛卻相形薄弱
但杜克有以消費者行為這們根本學問學起
就知道聲譽是從這門基礎而來
絕大多數的學校並沒有從消費者端的心理層面基礎研究起
講實話若連消費者心裡在想什麼都不了解
要講什麼行銷還是市場分析都是空談
小弟個人絕得杜克的行銷是強在這裡
值得留意的是杜克的產品開發鎖定在生醫相關相當精確
該有的都有也沒有廢課
pricing獨立一門幾乎強校都有但絕對有固樁打下行銷地基
CRM顧客關係管理也幾乎是行銷必修
再來就剩策略跟科技行銷
再來有提到一個傳播面向的行銷傳播也是一門強項
是有將行銷跟媒體結合
西北所提出的IMC整合行銷傳播就是這門課的旗鑑全方位整合
算完這幾門
杜克就差不多分析完了
其他都是重複或minor課程
比較值得highlight的就是幾乎每個必修都有醫療
是杜克的超強資源
看完這些課程以後懂整體行銷的高手們就會知道杜克是走傳統古典行銷路線
結合醫療產業的雄厚資源
這也是小弟在前三篇所提出的淺見緣由
但可以去看一下印地安納或是達噸
就會知道這兩間學校還有多行銷的財務控管與評估
尤其達頓也有往傳播方向進行且量化基礎穩固
UCLA的行銷也相形完整且課程出現關節重疊
這點在杜克就比較沒有看到關節重點有不同面向切入的立體現象
非常高興與mysmys高手交流
這樣的討論應該對站上行銷走向的朋友有一些貢獻
- davidlee0222
- 白金會員
- 帖子: 3017
- 注册: 2004-12-14 19:54
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