選校苦惱 Georgetown VS Emory VS Kelley

[Allen Wang]

現在拿到的3個OFFER真的很難選擇，所以想請大家給點意見好嗎？我想做marketing 方面的工作，因為一直是在汽車業工作，所以蠻希望還能走汽車業的路，但我發現MBA的career placement 其實汽車業蠻少的，而且很多汽車公司在美國不招international student。

這樣的話，我想從事marketing或branding方面的工作，各位認為應該去哪一家好呢？有沒有已經去讀的前輩可以給我建議？謝謝！！

[loony]

有點看不出來樓主是想以"美國就業"當考量還是"program"本身為衡量點
唸marketing想留在美國對international students比較難，不是說沒有，但是機率真的小很多，通常能留下來的也都是做比較數字方面的marketing相關，像是marketing research or channel distribution management，(上課時你就會經歷到很多culture barrier，當美國學生聊著數十年前的廣告時，international students還丈二金剛摸不著頭緒)..個人會建議，先屏除以"在美國就業"來選校的方式！對於國際學生，其實能不能在美國找到工作除了你本身能力外，很多更是整個市場的影響；而如果您想要做的是marketing或branding又想留在美國，困難性會更高 (不是說放棄，凡事當然還是有例外啦~~)

或許您可以參考這三所學校的program設計，個人是覺得Kelley的marketing課程設計蠻紮實的，Emory在Coca Cola大力贊助下，所以他在marketing方面也有所選擇
至於georgetown因為沒去過比較無法提供意見

依之前個人參訪感覺，我是覺得Emory or Kelley在marketing方面都很不錯，其他的大概就要看樓主對於環境／花費／學生特質...等的考量了
畢竟Emory是private school又在大城市，學費和生活費硬生生比Kelley貴許多

好像沒法給太深刻的見解，畢竟我也還沒去唸...
希望您能選到適合自己的學校。

[Yimmiwan]

同意上面loony的說法,很多過來人都說過marketing或brand (management)是蠻容易受文化和地區限制的領域.沒有對當地市場有深刻的體會與研究,一般來說要在美國找到工作相對困難許多.

針對你對於汽車產業招取MBA少的疑問,我自己的猜想是美國三大汽車廠近年來市場佔有率和銷售量退落,裁人的速度都不夠了,自然想招新人進來的意願減少,而且現在的MBA畢業生多少也不想去一個傳統也接近成熟的產業.汽車業也不像金融業或管理顧問偏好MBA,有錄取MBA應該也是偏重學生過去的產業經驗.在需求和供給都不多的情況下,自然沒有很多MBA學生去汽車業.至於像Toyota, Honda, BMW, VW等,這些公司在美國的商業活動大部分都集中在工廠製造和經銷商,外加針對美國市場的廣告行銷,但策略財務等業務應該還是在公司總部,而這些業務內容才是多數MBA學習的方向.在總部都不是在美國的情況下,大概也沒有特別在美國錄取將來可以成為公司管理階級的MBA.

我對樓主率取的三所學校的marketing都沒有研究,所以無法給予建議.唯一的一點是Kelley位於Indiana,離美國三大汽車廠的底特律最近,或許近水樓臺會比Emory和Georgetown容易碰到機會.

[Allen Wang]

謝謝loony及Yimmiwan的意見。
我是覺得其實選Program的最終重點就是就業，這是讀MBA的主要目標，也是跟讀其他研究所的最大不同之處。所以有alumni說一進學校，就要開始找工作了 : )
在水準差不多的這三個學校裡，我自己覺得學到的東西應該是不會相差太遠的，所以Program本身的課程可能不是最大重點，而我主要focus在career service 、校友網及畢業生的placement上。自己已經三十多了，不能說career switch 一定不行，但我會比較實際的考慮到困難度。
確實我是想作汽車業的marketing，而且我知道美國汽車業確實這幾年情況很差。所以實際一點的方向，是一邊找汽車業相關的工作，一邊留心行銷相關的機會。畢竟我之前的工作經驗要能讓企業雇主認為有價值才行。
我注意到這三個學校畢業生的工作地點有很強的集中趨勢，Kelley集中在中西部，Emory集中在南部，Gtown集中在東北部一帶。或許Location does matter. 有沒有前輩可以分享一下location對就業的關係？ 還有，如果想畢業後回到亞洲工作，哪一個學校佔優勢呢？

[cburger]

Maybe it's too late in the decision process, but Toyota USA's headquarter is in California. They seem to have a good marketing department, and they hire a lot of MBAs (they have a big presence in USC on-campus recruiting). If you are looking for jobs after graduation you might want to consider California

[evelight]

Hi guys, Toyota hires only US citizens and permanent residents.

[Allen Wang]

Hey cburger, I also applied USC, Ha ha. However I am still waiting for it's final decision.
evelight, some friends told me that Toyota's recruiting policy changes every year. If what you said is true, I should think about my career plan again.... Do you know that Nissan or Honda hire international students in US? I heard that their US headquarters are also in LA.

[Yimmiwan]

剛好在無意間找到這篇還不太舊的文,裡面講到不少關於marketing的內容,雖然最後圍繞在一兩間學校的討論(無樓主錄取學校)

http://www.formosamba.com/phpBB3/viewtopi ... ght=mysmys

另外這裡有一位就讀西北的Zigen5大,唸MBA之前好像也是在汽車業.請問他marketing和汽車業應該最恰當不過

[Pudding]

I would also recommend you to reach out to Zigen 5 and learn about his career path. You should be able to get good insights from him.

Emory has many marketing electives which provide solid training in different marketing areas. However, it is also true that our marketing jobs are relatively fewer than finance jobs in general. And if you are interested in further breakdown, I'd say there are probably a lot more market research & business development (the type that is more sales-oriented and less strategic) than brand management, product management, and Marcom...

Another option that many students are interested in is rotational program. It's a good way to find out where your passions lie and how you can align them with company needs. A lot of rotational programs are open to international students, too.

But if you have years of working experience, already find out what you really like, and are clear about your long-term career goal, I'd suggest you not give up your dream and start building your network from day one. It's easy to get a whatever job, but it's not easy to get a job about which you are passionate, not even for American students.

Finally, it's true that a lot of companies will change their recruiting policy every year. They might even have different policies in different departments within the company (eg: A lot of Coke's departments do hire international, but their brand team doesn't...)

Hope this helps.

[cburger]

Regarding Toyota's hiring policy, I think most of the departments hire only citizens or perm. residents, but I am not sure if other automotive companies have the same policy. Also, like Pudding says, different departments have different policies. I have even heard of instances where people got into a company that doesn't hire international student by networking aggressively. (it's very rare though).

What I see a lot of international students do is that they only plan their "best course of action" : how to stay in US AND get the job you want. Truth is, with the tightened H1B applications, it will be harder for international students to compete for jobs in US. What people should think about is their short-term priorities: whether staying in US is more important, or whether finding the best job is more important. Sometimes you can't achieve both, and you need to choose.

[Allen Wang]

Yimmiwan, 謝謝， 你提供的文很有啟發。我正在研究各校的marketing 課程的差異。 還有， Zigen5 應該是我認識的朋友啦～～ 問過一些他的意見了，晚上看他在不在再問問。
cburger, 你應該是USC的校友或current student吧？ 是否可以告訴我USC是不是適合我的汽車業走向？ 有一位在USC的朋友是跟我說很多汽車公司會到USC招募的，而且跟TOYOTA USA的關係很好
Pudding, Emory 的rotational program 的公司有哪些呢？ 我聽過有一位是Eaton的，但不知道還有哪些？其實我是蠻喜歡汽車、消費電子類的公司的，像Apple之類的公司我也很嚮往....

[bailey]

Add to Pudding's points -

Quite a few people don't figure out the difference of the functional areas. This might hinder us from developing effective job searching strategy and positioning.

Marketing, general management and even internal consulting are interrelated to some extent;
Brand management
Marcom
Category Management//Channel Management
Product management
Account management//Business Development/Sales
Market research
Market/Business Analytics
Operation/Process Management
Strategy/Business Planning
Financial/Management Reporting
M&A

I am trying to build a comprehensive list of functional areas. You may see the overlapping in between, but they may require different skills set. I find "focus" in job searching important. Leveraging your prior experience is also very very true.

Cheers,

[bailey]

To Allen,

If you need more input, my classmate coming from the automotive industry should be able to give you some insights.
He will be working as a management consultant.

:)

[evelight]

Hey cburger, I also applied USC, Ha ha. However I am still waiting for it's final decision.
evelight, some friends told me that Toyota's recruiting policy changes every year. If what you said is true, I should think about my career plan again.... Do you know that Nissan or Honda hire international students in US? I heard that their US headquarters are also in LA.

Yes. Toyato this year recruits only citizen and permanent resident. I saw this from school's website.

I don't know much about Nissan and Honda. Maybe you can search on web?

[lpwpete]

樓主真是優秀~
有3間這麼好的學校可以選擇~
令人相當羨慕~

依我個人認為,以名聲來說Georgetwon可能比較知名! (因為有一些傑出校友的關係,例如美國的柯林頓,台灣的宋楚瑜,....雖然他們都不是MBA畢業的)

但以整體來說,我會比較喜歡Emory,雖然不是很深入了解這所學校,但他給人有一種穩定進步的感覺,相當看好這所學校未來的發展~ 另外一點是,我有一位朋友申請上Columbia,Duke,和UCLA但卻被Emory拒絕掉,連Wait list都沒有,可見這所學校其實還滿難進去的~

在這裡大大恭喜一下~