[問題]OG11th NO.100

[oneseven]

One way to judge performance of a company is to compare it with other companies. This technique, commonly called"benchmarking," permits the manager of a company to discover better industrial practices and can provide a justification for the adoption of good practices.

Any of the following, if true, is a valid reason for benchmarking the performance of a company against companies with which it is not in competition rather than against competitors EXCEPT:

(A) Comparisons with competitors are most likely to focus on
practices that the manager making the comparisons already
employs.
(B) Getting "inside" information about the unique practices of
competitors is particularly difficult.
(C) Since companies that compete with each other are likelt to
have comparable levels of efficiency, only benchmarking
against noncompetitors is likely to reveal practices that would
aid in beating competitors.
(D) Managers are generally more receptive to new ideas that they
find outside their own industry.
(E) Much of the success of good companies is due to their adoption
of practices that take advantage of the special circumstances
of their products or markets.
答案是E...
但是我有點看不懂他解釋的原因
有誰可以替我解答嗎...感激不盡

[dibert8]

問"除哪一選項以外,向異業做 benchmarking 均有其價值"
(A) 同業比較著重的方法大多已派上用場
(B) 難窺同業獨門秘方
(C) 同業績效多在伯仲之間,唯向異業可求得擊敗競爭者的方法
(D) 經理人較易接受外部方法(外來的和尚會念經)
(E) 多數成功歸因於擅用對自己產品或市場有利的時機
只有 (E) 不見得要向外部取經即可奏效.
i.e. (E) 跟同業,異業沒什麼關聯,因此向異業做 benchmarking 就沒有價值(沒有必要).