OG 11th No.100

[adelin]

100.

One way to judge the performance of a company is to compare it with other copanies. This technique commanly called "benchmarking," permits the manager of a company to discover better industrial practices and can provide a justification for the adoption of good practices.

Any of the following, if true, is a vaild reason for benchmarking the performance of a company against companies with which it is not in competition rather than against competitors EXCEPT:

(A) Comparisons with competitors are most likely to focus on practices that the manager making the comparisons already employs.

(B) Getting "inside" information about the unique practices of competitiors is particularly difficult.

(C) Since companies that compete with each other are likely to have comparable levels of efficiency, only benchmarking against noncompetitors is likely to reveal practices that would aid in beating competitors.

(D) Managers are generally more respective to new ideas that they fiund outside their own industry.

(E) Much of the success of good companies is due to their adoption of practices that take advantage of the special circumstances of their products or markets.



Ans:E


可以請哪位好心的大大幫我翻譯一下, 這題到底在問什麼好嗎? 我了解題目的意思, 但是它的問題我看的不是很懂, 還有(A)的中文翻譯是什麼??

麻煩大家了...謝謝

[維尼]

就SC的角度
benchmark against ... rather against ...
這樣應該有比較清楚 :P

題目應該是問五個答案選項哪一個不是 對非競爭者進行benchmark而不是對競爭者進行 的理由

[yhlin]

維尼大哥說的好，這樣題目就讀得懂了...

[liwei lee]

想請教一下,benchmarking應怎麼翻譯才好呢?

另外這題是否在問下列那個選項是benchmarking the performance of a company against competitor?

[liwei lee]

這題看了好久還是不懂, 請問有那位朋友可以幫我說明一下為何A選是支持benchmark against noncompetitors?

又為何E選可知道Competing companies do share special circumstances involving products and markets?

Thanks

[td91]

benchmarking 不太會解釋，引用yahoo字典...標桿瞄準, 基準評價 (指企業將自己的產品、服務、成本和經營實踐, 與那些相應方面表現最優秀、最卓有成效的企業相比較, 以改進本企業經營業績和業務表現的這樣一個不間斷的精益求精的過程)，其實就是permits the manager of a company to discover better industrial practices and can provide a justification for the adoption of good practices

問題在問哪一項不支持 " 與沒有競爭關係的公司去做比較 "....

A 選項是指manager 用既有的方式(就像是墨守成規)，the manager of a company 沒有動機去 discover better industrial practices and can provide a justification for the adoption of good practices,所以還是支持與沒有競爭關係的公司去做比較

E 選項就是說跟競爭者是處於同一個產業環境之下，所以才會take advantage of the special circumstances of their products or markets, 所以經理人才會去尋求更完善的經營管理方式，所以削弱囉...


不曉得降說你有看懂嗎? ...希望有幫助你理解 ....

[liwei lee]

感謝您, 我清楚多了.

[singingsong]

這一題想補充說明一下AE選項的論點:

選項A是:和競爭者間比較,競爭者有做我也在做,很少會發現新的做法
-->所以支持和非競爭公司相比較

選項E是:很多成功的公司是因為善用他們產業或產品的特殊條件.
-->這樣一來,表示如果不是同一個產業,則成功的經驗很難複製,所以還是拿同一個產業的競爭者來做benchmarking才比較有用,所以支持拿競爭者來做benchmarking.

[dibert8]

這題還真難理解,從題目裡不容易找到線索,要有點聯想力.
最初在(B) (E) 之間抉擇, (E) 看不懂,選了 (B): 我想不會因為"難"就不做吧! 由此得知老美的商業思維是"識時務者為俊傑".
(E) 很妙. 難道不能應用在 benchmark noncompetitors 上嗎? 原來 "special circumstances of their products or markets" 解讀為"業內"?!

[Huang Hsin-Yi]

經過 singingsong 的解說我終於懂了
謝謝!