[問題]GWD28-16

[lunar916]

GWD28-16
Paper&Print is a chain of British stores selling magazines, books, and stationery products. In Britain, magazines’ retail prices are set by publishers, and the retailer’s share of a magazine’s retail price is 25 percent. Since Paper&Print’s margin on books and stationery products is much higher, the chain’s management plans to devote more of its stores’ shelf space to books and stationery products and reduce the number of magazine titles that its stores carry.
Which of the following, if true, most strongly argues that the plan, if put into effect, will not increase Paper&Print’s profits?
A: Recently magazine publishers, seeking to increase share in competitive sectors of the market, have been competitively cutting the retail prices of some of the largest circulation magazines.
B: In market research surveys, few consumers identify Paper&Print as a book or stationery store but many recognize and value the broad range of magazines it carries.
C: The publisher’s share of a magazine’s retail price is 50 percent, and the publisher also retains all of the magazine’s advertising revenue.
D: Consumers who subscribe to a magazine generally pay less per issue than they would if they bought the magazine through a retail outlet such as Paper&Print.
E: Some of Paper& Print’s locations are in small towns and represent the only retail outlet for books within the community.



ans: B
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我可以了解B
可是總覺得用survey來weaken很弱,很不敢選
所以選了C,雖然也覺得C不好...
不知大家有何看法?

[維尼]

C這個答案跟書店一點關係都沒有哩
都在講 publisher ...

[coulomb]

survey也是一個資料來源啊
好像沒有什麼不好耶,我覺得這不會是一個判斷依據
感覺上In market research surveys根本就是廢話
掃過去就好,趕快去看後面的訊息比較重要

[bonus]

比較books and stationery products 和magazine的profit（利潤），取決於margin和銷售量，雖然前者margin大，但B指出後者銷售量大，所以weaken。

[小花]

還是不懂答案B
顧客的認知和銷售量有什麼關係呢?
從哪裡看出 magazines的銷售量大
B: In market research surveys, few consumers identify Paper&Print as a book or stationery store but many recognize and value the broad range of magazines it carries

[amazingslim]

還是不懂答案B
顧客的認知和銷售量有什麼關係呢?
從哪裡看出 magazines的銷售量大
B: In market research surveys, few consumers identify Paper&Print as a book or stationery store but many recognize and value the broad range of magazines it carries

我想因為那是該店的招牌吧，所以大部分的人去都是因為雜誌種類豐富，如果
雜誌種類變少的話，客戶不去，生意變差，利潤也就降低了

我個人覺得跟GWD9-8雷同
http://www.formosamba.com/phpBB3/viewtopic.php?t=8369