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FormosaMBA 傷心咖啡店 • 檢視主題 - [問題]OG Q177

[問題]OG Q177

邏輯思維的訓練,考試戰場上的對決

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[問題]OG Q177

文章kaori110 » 2006-10-02 23:03

OG-CR-177

177. Products sold under a brand name used to command premium prices because, in general, they were superior to nonbrand rival products. Technical expertise in product development has become so widespread, however, that special quality advantages are very hard to obtain these days and even harder to maintain. As a consequence, brand-name products generally neither offer higher quality nor sell at higher prices. Paradoxically, brand names are a bigger marketing advantage than ever.

Which of the following, if true, most helps to resolve the paradox outlined above?

(A) Brand names are taken by consumers as a guarantee of getting a product as good as the best rival products.
(B) Consumers recognize that the quality of products sold under invariant brand names can drift over time.
(C) In many acquisitions of one corporation by another, the acquiring corporation is interested more in acquiring the right to use certain brand names than in acquiring existing production facilities.
(D) In the days when special quality advantages were easier to obtain than they are now, it was also easier to get new brand names established.
(E) The advertising of a company's brand-name products is at times transferred to a new advertising agency, especially when sales are declining.

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想請問(B)為什麼不行
謝謝
kaori110
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文章vantreal » 2007-08-11 14:11

推一下~~
vantreal
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文章dibert8 » 2007-08-12 11:01

解釋"品牌產品的品質沒有優勢,但市佔率高"
(B) 僅解釋了"品牌產品的品質沒有優勢",沒有碰觸市佔率.(含意甚至比較可能偏向市佔率低)
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文章pleasela » 2008-01-30 12:19

請問選項C是什麼意思啊? 8-)
頭像
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文章amazingslim » 2008-02-03 20:46

pleasela \$m[1]:請問選項C是什麼意思啊? 8-)


(C) In many acquisitions of one corporation by another, the acquiring corporation is interested more in acquiring the right to use certain brand names than in acquiring existing production facilities.
在公司合併案中,要併購別家公司的公司對獲取被併購公司品牌權力比獲取生產器具來的更有興趣
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註冊時間: 2007-08-11 17:14


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