Prep-T1-65

[nomade]

65. (35041-!-item-!-188;#058&007595)

Sales of telephones have increased dramatically over the last year. In order to take advantage of this increase, Mammoth Industries plans to expand production of its own model of telephone, while continuing its already very extensive advertising of this product.

Which of the following, if true, provides most support for the view that Mammoth Industries cannot increase its sales of telephones by adopting the plan outlined above?

(A) Although it sells all of the telephones that it produces, Mammoth Industries' share of all telephone sales has declined over the last year.
(B) Mammoth Industries' average inventory of telephones awaiting shipment to retailers has declined slightly over the last year.
(C) Advertising has made the brand name of Mammoth Industries' telephones widely known, but few consumers know that Mammoth Industries owns this brand.
(D) Mammoth Industries' telephone is one of three brands of telephone that have together accounted for the bulk of the last year's increase in sales.
(E) Despite a slight decline in the retail price, sales of Mammoth Industries' telephones have fallen in the last year.

我對這題的認知是: 電話的銷量大幅增加, 所以M公司為了趕上這波熱潮, 開始製造他們自己廠牌的電話,並且繼續已經廣泛的廣告

問下面哪個選項最能支持M公司沒辦法因此增加他的銷量
答案:E

請問C為什麼不對
因為廣泛的廣告使得M所屬的這個品牌被大眾所知,卻不知是M公司擁有他(就類似大家都知道VIAO這個brandname但是卻不知道是sony擁有他)

麻煩各位大大幫我解疑, 謝謝

[win1129]

大眾知道這個品牌卻不知道 M 公司擁有他, 可是大眾依然會去購買 (即使不隻道是屬於 M 公司所有).

因此只要大眾繼續購買, 銷售就會持續增加. 換句話說, 只要繼續打廣告, 讓大眾知道有這品牌, 就會有人來買.

所以 C 不能 support 說 M 公司不能增加銷售.

[nomade]

想再請問一下

E選項如何能夠證明此公司採用這個方法沒辦法奏效呢?

[lucyyeh]

這一題是OG11第111題，請注意題目的第一行最後一兩個字last year, 以及E選的last year, "去年"大家都增加銷售的時候，此公司"去年"儘管價格降低，銷售還降低(不符合基本供需原則), 今年想要take advantage of the "increase" ... , did Mammaoth "increase" any sales "last year"?

我把OG11的reasoning 提供給大家參考
What point suggest that the plan will fail? The company plans to increase production of its current model. If that product has been successful so far, then expanded production and continued advertising should lead to contiuned success. Any evidence that the company's product has been failing -- at a time when overall product sales are generally increasing -- would undermine the anticipated success of a plan to increase sales. Expanding the production of an unsuccessful product will not lead to more of its being sold.

PP跟OG11還有OG Verbal Review有很多重複
建議不妨對照參考。

[nomade]

謝謝lucyyeh,
真糟OG沒有看熟..儘管做過一次卻沒印象有這題

趕快回去複習

[lucyyeh]

其實這題我也錯了兩次了，直到你問的時候我才藉機把此題想透 ～ 加油！

[chris8888]

說的好, 我看過兩遍了, 還是沒搞懂ETS的思路, = ='''

我想他要的思路就是, 整體環境似乎一片看好, 所以M公司想要跳進去賺錢, 但他去年已經投入大量廣告金費.

結果E, 說他去年掉下來了, 投入這樣多錢, 人家一片看好, 它卻掉下來了還投入巨額的廣告費用, 無疑就是推翻他, 所以M公司不用這樣雀耀想要再花大錢跳下去

[chris8888]

我又做到這題, despite答對, 但是想再進一步了解他的思路

這題主要是要說, 大環境上的電話銷售量增加, M公司想要趁機大量生產他的某個Model電話機, 但是OG說只要有任何一個觀點, 證明他現在所提供的電話機Model是不賺錢的, 就推翻了

(E) Despite a slight decline in the retail price, sales of Mammoth Industries' telephones have fallen in the last year.
儘管在零售價格上的輕微下滑, M公司的銷售卻能逆勢上揚或持平 <== 證明M公司的Model不錯, 降低價格可以吸引夠多消費者和購買量
儘管在零售價格上的輕微下滑, M公司去年的電話機銷售have fallen <== 證明連價格下降都導致產品銷售崩盤, 那就是爛東西, 別再繼續生產了.

fall 可以解釋為 "(政府)垮臺;(城市,要塞)陷落[the S]"
(城市,陣地等)陷落
(臉色)變陰沈
所以都是程度上蠻嚴重的解釋.

還有debunk, expose 被某人, 在邏輯和閱讀常常用這個字, 都算式表達者和被表達者之間的相反觀點.

[MiniRainbow]

看完(E)的解釋之後
明白為什麼這題會做錯

我是選(A)
(A)是說雖然它銷售了所有它生產的電話，但是M從銷售電話中獲得的利益在去年卻減少了

這樣不能suport for the view that Mammoth Industries "cannot"...........嗎

還是說這題的重點是在於能否增加電話的銷售數量

跟M從銷售數量中獲得的利益沒有關係？