People buy prestige when they buy a premium product. They want to be associated with something special.
Mass-marketing techniques and price-reduction strategies should not be used because____.
A. affluent purchasers currently represent a shrinking portion of the population of all purchasers
B. continued sales depend directly on the maintenance of an aura of exclusivity
C. purchasers of premium products are concerned with the quality as well as with the price of the products
D. expansion of the market niche to include a broader spectrum of consumers will increase profits
E. manufacturing a premium brand is not necessarily more costly than manufacturing a standard brand of the
same product
答案是B
想請教以下OG對A選項解釋的翻譯
The diminishing proportion of affluent buyers cited in A argues for using price reductions to attract buyers of lesser
means.
哀,CR真是考閱讀啊...
