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FormosaMBA 傷心咖啡店 • 檢視主題 - 兼修藝術管理或產品設計的MBA program

兼修藝術管理或產品設計的MBA program

留學美洲的各種資訊交流

版主: raist, Opeman

兼修藝術管理或產品設計的MBA program

文章ephemeral » 2005-05-25 05:31

查了兩家主要傳媒版TOP50,提供這方面joint degree的學校很少。
目的不在於鑽研產品設計「技藝」以取代/加入純藝術或純設計的人,而是瞭解這兩個領域的溝通語言。
不曉得哪位前輩或戰友,有這方面的經驗可供借鏡呢?感激不盡!

蒐集資料中,到目前為止印象比較深刻的幾所學校
1.http://www.stanford.edu/group/dschool/
Stanford的設計學院,尚未成立,應該與自己無緣,後來者參考看看

2.http://www.artsnet.org/index.htm
CMU的幾個結合藝術和管理的program(其中有一個是為有「遊戲多媒體產業」工作經驗的人量身訂作的)。
個性簽名模板1:
真的不能混了..
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ephemeral
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文章: 12
註冊時間: 2005-05-12 03:25

Re: 兼修藝術管理或產品設計的MBA program

文章twkevin » 2005-05-25 06:32

ephemeral \$m[1]:查了兩家主要傳媒版TOP50,提供這方面joint degree的學校很少。
目的不在於鑽研產品設計「技藝」以取代/加入純藝術或純設計的人,而是瞭解這兩個領域的溝通語言。
不曉得哪位前輩或戰友,有這方面的經驗可供借鏡呢?感激不盡!

蒐集資料中,到目前為止印象比較深刻的幾所學校
1.http://www.stanford.edu/group/dschool/
Stanford的設計學院,尚未成立,應該與自己無緣,後來者參考看看

2.http://www.artsnet.org/index.htm
CMU的幾個結合藝術和管理的program(其中有一個是為有「遊戲多媒體產業」工作經驗的人量身訂作的)。


相信ephemeral 應該看過之前我po過的INSEAD, Babson 的文章
Stanford的設計學院 , 它似乎還在發起階段而已
並無清楚的 program, degree

其它你可能要找設計學院(有些有提供非本科出身的pogram)
推薦幾家你參考看看
http://www.pratt.edu/ad/index.html
http://www.parsons.edu/departments/depa ... 02&pType=1
以上兩所在NYC
蔣友常 好像也是念類似的 program

http://www.artcenter.edu/accd/programs/ ... strial.jsp
加州的 Art Center

看來ephemeral的興趣
到是跟我滿類似的喔

之前我還跑去琉園學作琉璃( 脫蠟鑄造 )
有時間我還要去作 玻璃的吹製
What you put in is what you get out of an MBA.
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文章: 326
註冊時間: 2005-01-05 21:53

文章marchmarch » 2005-05-25 14:22

我對產品設計與室內空間設計也有興趣,
不知道非本科系出身的要怎麼跨進這些領域? i76
堅持我的心念
老天是不會虧待我的
marchmarch
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文章: 597
註冊時間: 2004-11-05 14:49

文章twkevin » 2005-05-25 15:04

marchmarch \$m[1]:我對產品設計與室內空間設計也有興趣,
不知道非本科系出身的要怎麼跨進這些領域? i76


舉幾個方法三月您參考參考

1) 直接進入產業(設計公司或部門 or 行銷/製造部門)
設計公司還是會有業務或PM的工作, 這些人不一定是設計背景出身
我有一個學弟 最近就直接開了 一家設計公司

2) 設計管理之類的program

3) 旁聽/ 自修 / 選課
我大學時就常這樣做, 就跑去建築/工設/美術系 旁聽( 剛好我們學校都有 )
或者去學些基本技法: 如素描/水彩等 這花錢去外面學就可以了
你可以找一些綜合性的大學
比較容易接觸到這種資源

4) 轉念設計(這可就累了)
我有一個學妹就這麼作
大學念企管 後來去美國念動畫
這成本相當高
非本科系 她要念三年 之前也先準備了一年
花的費用不會比HBS 少吧
What you put in is what you get out of an MBA.
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twkevin
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文章: 326
註冊時間: 2005-01-05 21:53

文章marchmarch » 2005-05-25 15:44

謝謝twkevin ! ;yes;
我當初想過,選擇(3)可能比較適合我的方式...
堅持我的心念
老天是不會虧待我的
marchmarch
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文章: 597
註冊時間: 2004-11-05 14:49

Re: 兼修藝術管理或產品設計的MBA program

文章ephemeral » 2005-05-26 02:48

twkevin \$m[1]:
相信ephemeral 應該看過之前我po過的INSEAD, Babson 的文章
Stanford的設計學院 , 它似乎還在發起階段而已
並無清楚的 program, degree

其它你可能要找設計學院(有些有提供非本科出身的pogram)
推薦幾家你參考看看
http://www.pratt.edu/ad/index.html
http://www.parsons.edu/departments/depa ... 02&pType=1
以上兩所在NYC
蔣友常 好像也是念類似的 program

http://www.artcenter.edu/accd/programs/ ... strial.jsp
加州的 Art Center

看來ephemeral的興趣
到是跟我滿類似的喔

之前我還跑去琉園學作琉璃( 脫蠟鑄造 )
有時間我還要去作 玻璃的吹製


剛看到reply,隨即連過去查閱,感謝twkevin兄指導 :laugh

跟您比起來,小弟還差得遠了,您已是老手,我只是門外漢><

對產品設計產生興趣,主要是因為過去兩個「受雇於人」的工作,和在設計方面學有專精的同仁有密切的工作聯繫,發現自己對各類產品設計的「共通」常識認識太淺,以致於花費太多時間在溝通上,不但使得「產品設計之後」的行銷時程無法確實掌握,牽一髮動全身,像設計部門的同仁與自己在「可落實」產品概念上的落差、行銷資源要配置在哪些媒體...甚至只是產品tone的反覆修改等,都是問題。

小弟亦曾想轉純設計領域,無奈時間成本太高,興趣也太廣(不祥的預感)><,在和幾個專作「遊戲研發」、「動畫」、「汽車商品企畫」等因為工作結交的好友晤談後,還是放棄。

於焉想乾脆趁此出國唸書的機會,一併把產品設計的基礎(像色彩、視覺、使用者介面、心理等)學起來,甚至是若有「準MBA和工學院、設計學院合作實作一個案子,從創意、商品化,一路到集資創業的流程」跑過一次則便完全符合自己的需求。

先前在BW看到INSEAD的報導,驚喜之餘,想看看有哪些美國的MBA program有提供類似INSEAD或上段所述的課程,無奈到目前為止,至少就一個outsider來看,幾乎可以說是沒有校方主導整合的program。

只好退而求其次把幾個有工業設計的綜合大學列出來當成目標,希望若有幸申請進去,再利用選修的方式達到自己的目的,但一般MBA program課程緊湊,使用這種自行修課的方式,在效能效率上無疑地比不上類似INSEAD的整合program。

希望能在年底前看到新的轉變(美國的program)。
個性簽名模板1:
真的不能混了..
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ephemeral
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文章: 12
註冊時間: 2005-05-12 03:25

Re: 兼修藝術管理或產品設計的MBA program

文章twkevin » 2005-05-26 17:09

創意、商品化,一路到集資創業的流程
=> 基本上 Babson MBA program 設計流程就是這樣
What you put in is what you get out of an MBA.
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twkevin
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Re: 兼修藝術管理或產品設計的MBA program

文章ephemeral » 2005-06-02 04:28

twkevin \$m[1]:創意、商品化,一路到集資創業的流程
=> 基本上 Babson MBA program 設計流程就是這樣


驚~~
謝謝twkevin兄指導,
弟獲益匪淺。
個性簽名模板1:
真的不能混了..
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ephemeral
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文章: 12
註冊時間: 2005-05-12 03:25

Re: 兼修藝術管理或產品設計的MBA program

文章twkevin » 2005-06-02 10:15

ephemeral \$m[1]:
twkevin \$m[1]:創意、商品化,一路到集資創業的流程
=> 基本上 Babson MBA program 設計流程就是這樣


驚~~
謝謝twkevin兄指導,
弟獲益匪淺。



ephemeral:

有機會當面聊聊喔 ;bear
What you put in is what you get out of an MBA.
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twkevin
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Re: 兼修藝術管理或產品設計的MBA program

文章twkevin » 2005-07-29 07:08

Tomorrow's B-School? It Might Be A D-School
Business schools are hooking up with design institutes -- or starting their own


Just a few days into an executive management course at Stanford University's Graduate School of Business, Margaret J. Miller, a senior economist at the World Bank, found herself sitting at a table wearing heavy leather gloves and vision-obscuring glasses, trying to figure out how a person with a physical impairment might experience the process of wrapping a gift. The goal of the five-day Managing Teams for Innovation & Success (MTIS) course: to see the experience through new eyes. "With a few basic tools -- just craft materials, really -- people could actually start to think about things from different points of view and be creative," says Miller.

Where to send managers to learn how to be creative is becoming an important issue for top executives. After all, the MBA is a degree in "administration," and in a business world where creativity and innovation are at a premium, skills in administering organizations have less value.

With MBA enrollments down, B-schools are striving to become more relevant to prospective students. To remain leading suppliers of management talent to corporations, consulting firms, investment banks, and other business, B-schools are being forced to adapt to a changing world. "More and more, companies find themselves involved in exploration," says Margaret A. Neale, a professor of organizational behavior and leader of the MTIS program at Stanford. "To be competitive, you have to be more creative."

Mixed Success
Stanford is doing just that by establishing a new Institute of Design that will teach design thinking and strategy to business, engineering, and design students. This "D-school," founded by Stanford engineering professor David Kelley, also founder of design powerhouse IDEO, may well give Stanford an edge over its B-school rivals as innovation becomes more valued for corporations striving to increase their revenues.

The Institute of Design (ID) at the Illinois Institute of Technology, the other top D-school in the U.S., is already sending many of its grads to big businesses. "More than half our graduates are going into strategy, marketing, and research in companies, not just design," says Patrick Whitney, director of the ID. Large consultancies such as McKinsey & Co. are hiring recent grads.

Business schools have been trying to inject design thinking into their curriculae for well over a decade, with mixed success. Many have worked with the Corporate Design Foundation in Boston to develop design courses. These B-schools tend to offer a single elective or executive MBA class in conventional product design.

Harvard Business School's course in Managing the Innovation Process, Northwestern's Product Development & Design, and Georgetown's Developing New Products & Services are all extremely popular among MBA students. And an elective at the University of Michigan's Stephen M. Ross School of Business, for example, has had students developing improvements to cars for years.

Problem-finding
B-schools are are now trying to go beyond the single elective in product design by linking up with design schools. One of best programs in the country is the Integrated Product Development track for MBAs at Carnegie Mellon University's Tepper School of Business. Designers, engineers, and marketers mix it up in the classroom to develop prototypes of useful products that are commercially viable. MBAs more accustomed to financial analysis and bottom-line issues are pushed to think more creatively. "Innovation is critical in management. You have to innovate to compete and survive," says Carnegie Mellon Dean Kenneth B. Dunn.

At the Haas School of Business at the University of California at Berkeley, Sara L. Beckman, a senior lecturer in operations, teaches a course called Design as a Strategic Business Issue. Beckman has teamed up with IDEO, Berkeley's School of Engineering, and California College of the Arts to teach a course called Managing the New Product Development Process. For many MBAs, it's the first time they have ever worked with non-business people on projects. "The analytical MBA focuses on solving a problem, but the design process focuses on problem-finding," says Beckman.

That's the premise behind the University of Pennsylvania's Wharton School executive program -- Design, Innovation & Strategy -- scheduled for this fall in Milan and Copenhagen. The course, part of the Wharton Fellows program that brings together mostly middle managers from around the world, was conceived by a group of senior executives. Their rationale? Design is often the path to innovation.

INSEAD's joint program with the Art Center College of Design in Pasadena, Calif., one of the leading car design schools in the world, brings design students to Europe to team up with business students in various courses. Then they go to Pasadena, where students present their designs.

Many companies are going directly to top design firms to set up customized executive-education sessions. Most of these involve getting the CEO and his top managers out shopping for the things their company sells. It's a game of "be your customer" that, despite its simplicity, can have enormous impact. Samsung has learned a great deal about design by attending various sessions at IDEO and other consulting firms.

Learning how to be creative is one of the great managerial challenges ahead. It was once obvious where managers should go for training. That's no longer the case.


By Jennifer Merritt and Louis Lavelle
What you put in is what you get out of an MBA.
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文章davidlee0222 » 2005-08-02 19:04

可惜台灣凱文已經要去歐洲了
昨天才收到bw看了這篇超興奮
沒想到還是慢你一步~哈哈
明年看小弟能不能去念IPD
今天還問z老大課程狀況說~
等凱文凱旋歸來一定是台灣行銷代表人物
不嫌棄的話還要好好切磋說~~
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文章twkevin » 2005-08-03 01:30

davidlee0222 \$m[1]:可惜台灣凱文已經要去歐洲了
昨天才收到bw看了這篇超興奮
沒想到還是慢你一步~哈哈
明年看小弟能不能去念IPD
今天還問z老大課程狀況說~
等凱文凱旋歸來一定是台灣行銷代表人物
不嫌棄的話還要好好切磋說~~


大家多交流喔

IPD? 這是啥?
What you put in is what you get out of an MBA.
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文章davidlee0222 » 2005-08-03 21:50

Integrated Product Design
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文章alexis » 2005-08-12 09:59

小弟本身是從做3C產品設計然後轉任到PM,說實在在這中間的變化真的蠻大的,前當工程師的時候當然是希望研發時間越長越好,但是一旦你要將他弄成一各計畫而且要去預測各個單位的最佳化開發時程,還有如何去協調各部門人事的問題,那真的就很頭大了。話說回來,我覺得MBA裡面加入設計跟美學的課是很重要的,因為,Marketing team(先不談會計和金融那塊)通常是在畫大餅,而畫大餅的意思代表要得到多少的事佔率以及銷售量,為了達到這個目的他必須去設計這個產品的規格(這中間牽扯到成本、運送、販賣點、銷售方式以及市場策略等等),通常一般MBA的人比較注重在數字還有時間點上面的控制,但是在消費者互動與行為的領域中,卻是控制不了。這也是台灣為何有品牌卻很難發揚光大,大部分會轉向去做ODM/OEM的模型,但是公司ㄧ旦跨入這塊領域,相對就會對自有品牌有相對的衝擊,在不能兩全的情況下很多公司就會屈就於ODM/OEM,然而最後當ODM/OEM的單子全部被轉移到其他國家時,這些公司將會有一段很艱苦的日子。所以呢(呵呵講了一堆廢話)~台灣3C公司在接下來的趨勢會需要很龐大的Marketing 團隊,而在這個team裡面需要的了解一些不同領域know-how而且能夠統合不同領域的人,甚至是需要不同文化的人來參與,我相信這會是個趨勢不過還需要一點時間去醞釀這種企業文化。看上面的文章 ,有這樣課程的學校好像都是前十名的學校,AT分數應該都要700以上~~唉看起來他們離我很遠了><~
Choose your love;
Love your choice.
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來自: Taipei

文章cmuturtle » 2005-11-14 06:17

剛好走過,順便留個言。

CMU Tepper MBA 的行銷課程有一種專門的 Track Program。這課程要求學生必須到工學院修習"工業設計"。同時也會與業界合作共同設計開發與行銷一個新產品。

CMU 的藝術管理與電玩娛樂產業管理課程則是在另一個 Heinz 學院底下。與MBA的Tepper 學院不同。

藝術管理是針對藝術界人士想進入管理階層而設計的。電玩則會偏重在實際作出一套電動出來。

當然,來CMU 可以跨系修課或跨所修雙學位。其理工學院與建築學院亦負盛名。只要你有興趣,路是很寬廣的!

加油!
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